What's a Social Media Beauty Strategist?

You're probably wondering what is a Social Media Beauty Strategist... Truth is, I made it up, but it's a combination of the market I work with and what I do for them. You may have heard of a Chief Social Media Officer or CSMO, a term that places the importance of appointing a C-level executive to manage social media for a corporation. Doesn't sound quite as pretty as Social Media Beauty Strategist, does it? Like a CSMO, I too manage social media, but most of the time I don't work in a corporate office. Beauty is in the hands of the consumer and so I go where the influencers go.

You can find me listening, commenting and sharing content in Facebook groups, on a Twitter chat, pinning a pic on Pinterest, or thumbing through Tumblr. I offer boutique services in social media to clients who need to brand their beauty products. I manage their brand online so they don't have to and that means a lot more than tallying up likes on Facebook.  If you want a little more insight on what it takes to brand for beauty watch this video to find out.


Branding for Beauty, as her social media strategist | Amberly Carter from Amberly Carter on Vimeo.

So if you still aren't sure about what I do to help grow businesses in beauty, here are a few of the services I provide:

- Social media strategy based on brand goals
- Tracking of key performance indicators (KPIs)
- Facebook, Google+, YouTube, Pinterest, Yelp and Twitter set-up
- Day to day management of social media platforms
- Social Network/Blog advertising
- Spam checks
- Digital campaigns
- Email/chat/phone support
- Identify and follow influencers
- Directory submission
- Geolocation promotion
- Article submission/backlinks/blog comments
- SEO copywriting
- Email marketing
- Mobile SMS marketing
... and more

If you'd have questions about social media and beauty contact me at  Business@BlushingAmbers.com. I'm highly connected through several social networks, especially Facebook, Twitter and LinkedIn. Let's link up!